I had grand plans of picking my top 7 items from The Iconic sale to celebrate their 7th birthday buuuut as my list grew from 7 to 20 to 30 items I realised plans are meant to be broken :p

Scroll on for my picks, plus a separate ‘T2T tried and tested’ section with all my faves that I’ve worn on Instagram these past few weeks like the black dress above!). And yes, they’re all part of the 30% birthday sale! Remember to use code ‘BIRTHDAY’ at the checkout!

DENIM

WORKWEAR

DRESSY

T2T TRIED AND TESTED